The Outbound FIRE Framework is equal parts mindset shift and execution. Cold email outreach doesn't need to be about hard selling. In fact, it's all about personalizing beyond a first name or company name + treating your email copy as a ticket to a conversation.
In this course, I'll show you the exact framework to get to 80%+ open rates, 30%+ reply rates, and 10%+ conversion to booked meetings off of your cold email outreach alone. The best part? It's all quality > quantity.
The proof is in the process.
"I booked a meeting with the CMO at a Unicorn company using the idea presented in your outreach process. It wasn't the exact message of course, but very similar. The guy has 13,000 LinkedIn followers and equally as many Twitter followers. How crazy is that? Thank you again for sharing your strategy!"
- Luke, Strategic Account Executive
Hi, I’m Kristina, and I'm obsessed with cold email strategy. Seriously.
Over the last 4+ years, I've experimented with hundreds (arguably thousands) of cold email outreach strategies. What I've found is that there's a huge disconnect between what we believe a sales email should look like and what really, really works to get our prospects engaged with us. In this course, I have the ability to teach *you* exactly how to follow the same cold email outreach approach to get to that 10%+ booked meetings.